New Version of MyBuzzMonitor Released

New version of MyBuzzMonitor was recently released. In addition to possibility of adding widgets to Blogger and Typepad, it now allows to access buzz as RSS feed, and allows to add widgets to iGoogle, My Yahoo, Bloglines and Newsgator RSS readers. There are also made several prefabricated buzz monitors available grouped by topics :

• Marketing
• Technology
• Startups
• Industries

Users can use these pages just to read news or add widgets to their preferred news reader.

Gartner: Managing Online Reputation is Becoming a Business Imperative

According to new research from Gartner businesses need to be more proactive when it comes to managing their reputation online.

“If your business depends on a positive internet reputation, then you have little choice than to explicitly manage that reputation online, “said Jay Heiser, research vice-president at Gartner. “The internet is like a bad-news Petri dish; negative information multiplies and spreads with frightening speed and becomes virtually impossible to erase.”

Despite the plethora of reputational resources that are available to assess and help manage reputation - from PR agencies and competitive analysis companies to identity verification services and content analytics tools - a comprehensive ‘scan and alert’ mechanism for the internet does not yet exist.

“Reputational persistence is a unique internet phenomenon that traditional reputation specialists have never had to deal with,” said Mr Heiser. “The fact is that where the internet is concerned the only way to counteract persistent negative information is to overcome it with a greater weight of positive information. This means getting to grips with internet reputation management.”

Brand Monitoring is $100M but growing 70% p.a.

Brand or Buzz Monitoring Market is estimated only $100m currently but the growth is very fast. According to Forrester analyst Peter Kim young "brand monitoring" industry is growing about 70 percent a year and points out that the tools are quickly moving beyond the PR function and into mainstream marketing. "It's changed the way people get input about what consumers want. They no longer rely on focus groups." See more at "Policing the online 'buzz'" at CNN.

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Find MBM in Google's Gadget directory

Now if you go to iGoogle.com and click add stuff link and then search buzz or mybuzzmonitor you will find MyBuzzMonitor gadget which you can add to your page. You need to enter your keywords to track related buzz on your google. You may have several modules on the same page for tracking different topics. Quite useful for people who wants to know latest news.

Or you can add it right from our blog.

MyBuzzMonitor as a Google Gadget

You can now add you own buzz tracker to personal Google page. MyBuzzMonitor (www.mybuzzmonitor.com) widget is now also available as a Google gadget. Click on the button bellow to add to your page.



It will bring Add to Google page (we assume you already have personal Google page):

When you click Add to Google it will add the gadget to you page and it will show a configuration form:











After adding related keywords or URLs (comma separated for multiple keyword phrases), for example "seo, search engine optimization" you will get MyBuzzMonitor ready on your desktop:














Finally, you can add several buzz monitors for different topics so you will always be updated on news and buzz about your product, service, company, competitors, industry news or any other topics have interest:

Who’s buzzing about your blog?

See a blog post at http://stirlyn.co.uk/writing/blogging/whos-buzzing-about-your-blog/. Some fragment:

You can probably see in my sidebar that I have it installed and the only one buzzing about this blog is… well me at the moment (but this will change eventually).

But now I hope you will see also this blog ;)

MyBuzzMonitor: More Customization

MyBuzzMonitor released new version of widget with more customization options. For example fonts now also can be customized. It will allow to adjust better the widget to users blog or website style.

MyBuzzMonitor Tips

Before posting on your blog MyBuzzMonitor, experiment with keywords and URLs. Make sure that keywords are not too broad, the the filtered news may not be relevant. Also keep in mind news will be extracted with exact match so it is not good also if the phrase is too specific. The better practice is to use multiple specific phrases comma separated - e.g. "seo, search engine optimization".

When using URL don't use http://www.mydomain.com/ format - better use just www.mydomain.com .

MBM Reviewed On Second Day After the Launch

MyBuzzMonitor was reviewed by Killer Statups on second day after the public launch.

Particularly why they think it might a killer:

MBM is a no-frills widget that’s easy to customize and install. It let’s you know not only what blogging and news sites are referencing your site directly, but also gives you the option of specifying keywords that could also be relevant to your content. The site offers a demo of the widget which you can play around with to see the effects of changing the customization settings (the MBM site adjusts accordingly).

Check the link (and vote for us by adding 'killers' :) )

How to Add MyBuzzMonitor to Netvibes

In order to add MyBuzzMonitor first customize your monitor within www.mybuzzmonitor.com.
Then login to Netvibes, select 'add content' from top, then external widgets/HTML. Copy past the html code from mybuzzmonitor page into the source box and click ok. You will see preview and can add the widget o your page.

You can add several monitors with different subjects/keywords.

10 Things You Should Be Monitoring

From http://www.pronetadvertising.com/articles/10-things-you-should-be-monitoring.html:

1. Company name
   

2. Company URL

3. Public facing figures - (the names of any key employees in your company that are public facing figures.)

4. Product names
   

5. Product URLs

6. The industry "hang outs" - This includes blogs, message boards, important players, consumer review sites, and anything else that's related to your industry. Many times the industry feedback, that you can discover from the conversations at these "hang outs" can really help you improve your product or service. It is also a way for you to interactive with your potential and existing customers. Ex. http://searchenginewatch.com, http://seroundtable.com, http://threadwatch.org

7. Employee activity/blogs - Things your employees do online can affect your brand image. If you have employees that blog, it is smart to at least know about their MySpace accounts, Flickr accounts and personal blogs.

8. Conversations - Are you tracking the comments from blog posts that are related to your company name, url, products, or any other buzz?

9. Brand image - What is the overall image of your brand.

10. Competitors - Track everything from 1-9 related to your competitors including; company name, URLs, products, key employees, etc.

MY BUZZ Monitor Launched

New Buzz Monitoring widget is now available. It allows to monitor news media, blogs and websites according to user defined keywords. After customization the html code can be posted to any website and will show visitors recent news related to the keywords or urls.