10 Things You Should Be Monitoring

From http://www.pronetadvertising.com/articles/10-things-you-should-be-monitoring.html:

1. Company name
   

2. Company URL

3. Public facing figures - (the names of any key employees in your company that are public facing figures.)

4. Product names
   

5. Product URLs

6. The industry "hang outs" - This includes blogs, message boards, important players, consumer review sites, and anything else that's related to your industry. Many times the industry feedback, that you can discover from the conversations at these "hang outs" can really help you improve your product or service. It is also a way for you to interactive with your potential and existing customers. Ex. http://searchenginewatch.com, http://seroundtable.com, http://threadwatch.org

7. Employee activity/blogs - Things your employees do online can affect your brand image. If you have employees that blog, it is smart to at least know about their MySpace accounts, Flickr accounts and personal blogs.

8. Conversations - Are you tracking the comments from blog posts that are related to your company name, url, products, or any other buzz?

9. Brand image - What is the overall image of your brand.

10. Competitors - Track everything from 1-9 related to your competitors including; company name, URLs, products, key employees, etc.