Particularly why they think it might a killer:
MBM is a no-frills widget that’s easy to customize and install. It let’s you know not only what blogging and news sites are referencing your site directly, but also gives you the option of specifying keywords that could also be relevant to your content. The site offers a demo of the widget which you can play around with to see the effects of changing the customization settings (the MBM site adjusts accordingly).Check the link (and vote for us by adding 'killers' :) )
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