Brand Monitoring is $100M but growing 70% p.a.

Brand or Buzz Monitoring Market is estimated only $100m currently but the growth is very fast. According to Forrester analyst Peter Kim young "brand monitoring" industry is growing about 70 percent a year and points out that the tools are quickly moving beyond the PR function and into mainstream marketing. "It's changed the way people get input about what consumers want. They no longer rely on focus groups." See more at "Policing the online 'buzz'" at CNN.